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It also helped that Segata Sanshiro was played by Hiroshi Fujioka, the original Kamen Rider himself & Japanese cultural icon. Seemingly defying all logic, these commercials were an instant hit & helped make the Saturn a massive success in Japan. In true Japanese commercial fashion, however, instead of simply explaining how awesome games on the Saturn were Segata Sanshiro preferred to simply beat down anybody in view, before commanding them "Sega Saturn, Shiro!/Play Sega Saturn!" the line was a pun, as it sounded similar to his name (just swap the "ta" & "Sa" around).
#PEPSI MAN COMMERCIALS MOVIE#
Taking inspiration from the 1943 movie Sugata Sanshiro, the debut film of legendary director Akira Kurosawa, SOJ created Segata Sanshiro, a Judo master who actively hunted down anyone who wasn't playing Sega Saturn. Colorful, I will be doing what has never been done before & pitting two of the most iconic Japanese commercial series mascots against each other.ĭuring the mid-90s Sega of Japan needed something to help promote their 32-bit video game console, the Sega Saturn. Therefore, in the vein of what I did last December with Ehrgeiz vs. They were so weird, in fact, that both have loving fanbases to this very day. During the mid-90s two companies had mascots to help advertise their products, and both were not only highly successful but simply downright weird. Okay, they can be downright bizarre & confusing, but sometimes it's because of that oddness that we end up loving them as well. In Japan it's very much the same, but due to cultural differences Japanese commercials can seem different from what we get in North America. Some people might want to forget them, while others love to indulge in the nostalgia. Still, the fruits of all that labor to showcase how awesome someone's product is has given us some truly memorable commercials. Advertising is likely much more complicated than I think most people expect it to be.